About Us

 

At Shoecology 101, we help you preserve the integrity of your footwear by offering top-quality care. We believe that your shoes reflect your style and are vital for daily life. Our mission is to keep your beloved shoes in excellent condition for years, while educating you on how to care for your footwear on your own so that you can become a ‘shoecologist’ in your own rights. 

Imagine stepping out in shoes that look and feel fantastic, knowing that if the worst were to happen to them, you have the basic knowledge on how to care for them? Our passion and scientific approach ensure your shoes shine and last longer, providing great value. 

Don't wait, give your shoes the care they deserve and join us to protect your footwear investments. Experience the difference quality care makes, so you can step out with confidence and style!

Shoecology 101 is dedicated to the memory of my late mother and grandmother, two incredibly strong and influential women who instilled in me the importance of helping others. Their unwavering commitment to service is the inspiration behind this business.

The choice of black and blue, their favorite colors, serves as a constant reminder to uphold their legacy and serve you to the best of my ability, just as they served me and countless others. My mother's motto, "Live day by day," and my grandmother's wisdom, "Life is beautiful, love yourself first," guide my commitment to continue their work by serving those within my home and community in Buffalo, New York and beyond.